Crown Prince and Prime Minister of Saudi Arabia
Investing in the history and cultural elements of the district and turn them into economic opportunities
Creating an integrated environment with natural elements that include waterfronts, green spaces and open gardens
Highlighting heritage landmarks and sites of significance historic celebrated by the region
Investing in its heritage sites and its unique cultural and urban elements to build a vital area of living where creativity is available
Achieving sustainable development through environmentally friendly urban development projects, with natural incubators for creative production, and attractive sites for living and working that contribute to economic growth
Developing the living space in the region to be an attractive business center cultural projects, and a major destination for entrepreneurs
To make the Jeddah Historic District community exceptional, authentic and vibrant for its residents, and to make the district a charming destination for its guests with its rich history.
Preserving, developing and revitalizing Al Balad area, engaging with residents and key stakeholders in the public and private sectors to create a thriving area that celebrates the Al Balad area’s unique heritage, history and culture.
Restore and Preserve National Heritage
Promote Al Balad to be a Top Destination for Visitors
Revitalize Al Balad into a Vibrant Living Society
Regenerate the Urban Fabric
Foster Economic Activity and Local Commerce
Transparently Regulate and Support AlBalad’s Ecosystem and Achieve Operational Excellence
